VENUE

the HALL Park Hotel:
A Premier Boutique Experience

Discover a premier hotel experience at The HALL Park Hotel, featuring intimate experiences with world-class art, innovative dining, and premium accommodations with expansive views of Kaleidoscope Park.

This boutique hotel features contemporary rooms, including The Reserve Suites, apartment-style suites with full kitchenettes and private balconies overlooking Kaleidoscope Park. Dine in our sophisticated restaurant inspired by Northern Italy at Palato Italian Kitchen and Lounge. Relax poolside with handcrafted cocktails and light bites at the rooftop Parkside Pool & Bar. Enjoy our versatile indoor and outdoor event spaces. Experience a deeper connection to artful expression through our thoughtfully curated spaces, services, and amenities.

THINGS TO DO

Frisco offers numerous indoor and outdoor activities for conference attendees, whether traveling solo or with family.

Indoor Activities | Outdoor Activities | Sports | History | Sights | Art | Golf | Food Tours | Dining | Lounges | Shopping

FAMILY-FRIENDLY ACTIVITIES
- Indoors

Active Arena: Thrilling indoor games

Packed with unique experiences you won't find anywhere else. Try out our skiing simulator, soar in our paragliding simulator, or take your best shot against a robot goalie. And that's just the start — with many more fun games and challenges to keep you entertained, competing, and moving the whole time. With 75 minutes of unlimited play, it's perfect for couples, friends, teens, and families looking for a fun and unforgettable outing.

iFLY Indoor Skydiving

Ever dream of flying? Now you can at iFLY Indoor Skydiving in Dallas. Experience the thrill of skydiving without having to jump from a perfectly good airplane - no falling, no parachutes, just you floating on a smooth cushion of air with our professional instructor right next to you. No special skills are needed, just a sense of adventure. iFLY is safe for kids 3 and up, fun for the entire family, and perfect for birthday parties or groups. iFLY is the experience of a lifetime.

National Videogame Museum

The National Videogame Museum is the country's first dedicated videogame museum, established to document, preserve and exhibit our industry's rich history. This museum has 20 interactive exhibits on display including an 80s-themed arcade, gaming stations, an 80s room and more.

The Dallas World Aquarium

The adventure at The Dallas World Aquarium begins at the top of the rainforest exhibit, where exotic birds, such as Cocks-of-the-rock and many species of toucans, can be seen. Lounging around are Two-toed and Three-toed sloths. Endangered animals, such as Orinoco crocodiles, Giant river otters, Antillean manatees and several species of monkeys are part of the many conservation projects.

The aquarium portion displays interesting marine life, including Japanese crabs, jellyfish, Leafy, Weedy and Ribbon seadragons. Black-footed and Blue penguins can be seen swimming as guests enjoy the outdoor outdoor South Africa exhibit. Sharks, rays and sawfish are only a few of the fish living in the Mundo Maya cenote. Safe from Neotropical eagles, are euphonias, tanagers and hummingbirds. Reptiles and amphibians, both of significance to the Maya culture, can be seen throughout the exhibit.

Rainbow Vomit (don’t let the name scare you)

Escape to the Sanctuary and enjoy a fun and relaxing experience with your close friends or family at Dallas' #1 rated immersive art exhibit! Rainbow Vomit is now open for both public and private tours for an immersive experience unlike any before.

Ranked one of the top fun things to do in Dallas, the beautiful photographic installations include over 9000 LEDs, 5000 balloons, 250 pounds of cotton, 4 miles of ribbon and a unicorn! Our new setup has been designed with your safety and comfort in mind. We are limiting groups to 15 or less per reservation, including multiple hand-washing and sanitizer stations, making tweaks to the exhibit for fewer points of guest contact, providing gloves upon requests, and sanitizer in between groups. Advance reservations are required to guarantee entry, please visit our website to book both public and private tours or to learn more about our health and safety policies.

Visitor’s Review:

It's Like Lisa Frank and Andy Warhol Had a Neon Baby... and We Visited It ...

If you're wondering what would happen if your childhood Trapper Keeper exploded in an art gallery... this is your spot. Rainbow Vomit is part interactive art installation, part Instagram fever dream, and 100% weird in the best way. It's also exactly the kind of place I drag my kids to on a Workcation - somewhere unexpected, colorful, and just unhinged enough to balance out whatever keynote I've just delivered on executive influence and workplace culture.

Located just off Fair Park in Dallas, Rainbow Vomit is an immersive art exhibit. Think: multi-room installations with walls you can touch, things you can climb on (within reason), hidden doors, and blacklight glowing flowers, clouds, and cosmic chaos. The experience is kind of like a small-scale Meow Wolf, but make it rainbows and unicorns. Each room tells a mini-story, and while my younger kids immediately got lost in the whimsy, my older ones started planning their social media content.

Is It Worth It? Here's the truth: It's not massive. You're not going to spend half a day here. But what it lacks in square footage, it makes up for in character, charm, and creative photo ops.

The team running the space is kind, patient, and clearly enthusiastic about what they do... offering tips on where to stand for the best shots, and even adjusting costume props so your photos look like something off Dua Lipa's album cover.

For families, it's a win. For couples on date night? Actually, also a win.

Tips:

- Book ahead, they allow walk-ins sometimes, but tickets sell out quickly on weekends and holidays.
- Bring your camera or a phone with battery life — this is basically Gen Z Disneyland but make it mini.
- You'll probably only spend about 45 minutes to an hour inside, but the memories (and selfies) will last way longer.
- There's a little gift area... skip it unless you're into rainbow poop emoji merch (no judgment).

FAMILY-FRIENDLY ACTIVITIES
- Outdoors

Kaleidoscope Park

Kaleidoscope Park is a vibrant new nonprofit cultural destination in Frisco that celebrates the beauty and diversity of North Texas through awe-inspiring public art, energetic performances, family-friendly festivals, and lush green spaces. As a nonprofit organization, we rely entirely on community support and private partnerships—to provide year-round, free, and inclusive programs for people of all ages and backgrounds. Every dollar raised helps keep the Park fresh, clean, and vibrant—from maintaining gardens and artwork to supporting the free programs that attract visitors from across the region.

Whether it’s an outdoor concert, an artist-led workshop, or a multicultural celebration, Kaleidoscope Park is quickly becoming a destination for all of North Texas. Our mission is to create a place where everyone feels welcome, inspired, and connected. Your support not only fuels unforgettable experiences but also helps sustain a cultural hub that brings joy, creativity, and community to thousands each year.

3-Hour Ropes Course & Zip Line Adventure

Our self-guided adventure park is a wonderful experience for people looking for a rush, or even guests who simply want to enjoy the outdoors. Because we have different levels of height and difficulty, guests are able to do as little or as much as they like (height, age, and weight restrictions apply). Even though we are located in Dallas, you will feel like you are away from the hustle and bustle of the big city.  

You will have three hours to climb, traverse, jump and soar through our adventure park in the trees. We have 9 different courses with varying levels of difficulty-great for beginners to advanced.

Dallas Zoo

Spanning 106 acres just south of downtown Dallas, the Dallas Zoo is the largest zoo in Texas. Open 364 days a year (closed only on Christmas Day), the zoo has been a cherished part of Dallas since 1888, when it opened as the first zoo in the Southwest with just two deer and two mountain lions.

Today, this nonprofit zoological park thrives as a public-private partnership, providing a home to over 2,000 animals representing over 406 species. As an accredited AZA member for 35 years, the Dallas Zoo is committed to Engaging People & Saving Wildlife. Through memorable wildlife connections and conservation efforts, the Dallas Zoo encourages visitors to take action for wildlife in Texas and beyond.

Guests can enjoy exciting events, education programs, and conservation projects, or deepen their connection by becoming a member. You can also support the Zoo's mission through donations, gifts, planned giving, and more. Visit today and be part of something WILD!

Little shaded park with the Shawnee Trail Cattle Drive statues. There is a pathway that winds by a creek and up to a mural area. Engravings in the concrete steps have facts about this trail and the cattle drives from Texas to Kansas. Sculptures are larger than life. Have a picnic under the trees. Watch the ducks swim in the creek. Peaceful and calm. 

SPORTS

3-Hour Dallas Cowboys Stadium Small Group Tour

Enjoy a guided tour of the Dallas Cowboys' football stadium that includes transportation from downtown Dallas. This huge new stadium was built to impress everyone who enters. With one of the largest video screens in a stadium today, the Cowboy Stadium is one of the most expensive sports venues ever built, with its estimated costs in the billions.

National Soccer Hall Of Fame

Since 1979, the National Soccer Hall of Fame has honored soccer achievements in the United States, and is considered the highest honor in American Soccer. See the players and builders who have made the most impact on the game in America.

HISTORY

JFK Assassination and Museum Tour with Lee Harvey Oswald Rooming House

The circumstances of JFK's assassination are controversial. During this guided tour, a historian helps you separate the facts, stories, and theories behind that pivotal day in 1963. Visit both the Grassy Knoll in Dealey Plaza and the John F. Kennedy Memorial during this tour that includes entrance fees.

The Sixth Floor Museum at Dealey Plaza

One of Texas' most visited historic sites, The Sixth Floor Museum at Dealey Plaza chronicles the life, death and legacy of President John F. Kennedy. The Museum is in the former Texas School Book Depository building, where evidence of a sniper was found after the assassination of President

Kennedy on November 22, 1963. Much of the exhibit space looks as it appeared in the 1960s. Highlights include a sniper's perch, the FBl model used by the Warren Commission, an original teletype machine that first transmitted news of the president's death, Oswald's wedding ring, historic films, photos and more. An interactive display overlooks Dealey Plaza. Admission includes an audio guide, available in eight languages including ASL. 

RECOMMENDED: Buy timed-entry tickets in advance at jfk.org. The most convenient paid parking is adjacent to the building; stay in the far right lane of Elm Street to enter the parking lot.

Fort Worth Historical Tour from Dallas

Take advantage of learning Fort Worth's history, its depth of character and its uniqueness during this 4.5-hour guided, small-group tour. After its birth in the 1840s, and especially between 1866 and 1890, drovers ran millions of cattle through Fort Worth on to the Red River, winding their way north to the rail heads in Abilene, Kansas via the Chisholm Trail.You will feel like you go back in time and wetness Daily Longhorn Cattle Drives.

The Museum of the American Railroad

Climb aboard steam engine trains at this lively museum. Take a first-hand look at luxurious Pullman sleeping cars and Dallas's oldest depot.

Frontiers of Flight Museum

This museum memorializes the pioneers of flight, from the 1920s and 30s, through World War II and up to the jet and rocket age of today. The museum also showcases the Dallas/Fort Worth area, known today as the Aviation Capital of the World, played in aviation history.

The museum is packed with aerospace exhibits, ranging from the early days of flight to all the way to the present day.

There are exhibits on early wood-frame planes like the Wright Flyer, experimental military aircraft like the V-173, and modern aircraft like the F-18. There are also lots of exhibits on space and space exploration, including a full-scale model of SpaceShip One.

The museum also has some unique items in its collection, including the only SR-71 flight simulator to ever be built.
A guide can answer all of your questions and give an overview of the museum’s contents.
Whether you are an aerospace enthusiast or just someone with a passing interest, there is something for everyone at this museum.

SIGHTS

Dallas Reunion Tower GeO-Deck Observation Deck

Take in 360-degree views of Dallas from the Reunion Tower's GeO-Deck, an indoor/ outdoor observation deck located 470 feet (143 meters) above the ground. High-definition telescopes and multimedia displays provide clear views and descriptions of this major Texas city. Plan your visit for the day or night, and stop into the revolving cafe or restaurant on-site to purchase food or drinks.

ART

Texas Sculpture Garden

Located within HALL Park, HALL Group's signature, 162-acre development in Frisco, the Texas Sculpture Garden is a unique and significant collection comprised of more than 40 works of contemporary sculpture. Open to the public year-round, the collection celebrates the work of several prominent Texas artists throughout tour sprawling acres.

Recognized as the largest private collection of contemporary Texas sculpture ever assembled and made available to the public.

Dallas Cattle Drive Sculptures Pioneer Plaza

The Dallas Cattle Drive Sculptures at Pioneer Plaza feature a stunning bronze recreation of a 19th-century longhorn cattle drive with cowboys and 49 steers, commemorating Dallas' history as a trail stop on the Shawnee Trail, with features like fountains, a stream, and proximity to the Pioneer Cemetery, offering great photo ops.

It is a large-scale bronze sculpture by Robert Summers depicting a historic cattle drive.

Includes three cowboys and 49 longhorn cattle, honoring Dallas' role on the Shawnee Trail. Featuring  native plants, trees, a flowing stream, and fountains. 

GOLF

Fields Ranch

FOOD TOURS

Uptown Eats! Trolley Tour with Food Tours of America

For Professionals, Newcomers, and Everyone in Between

This golf course at Fields Ranch is centered around our two, 18-hole championship golf courses, Fields Ranch East and Fields Ranch West.

Designed by acclaimed golf course architects Gil Hanse and Beau Welling. Our two flagship 18-hole golf courses offer strategic challenges to players of all levels. Fields Ranch will host twenty-six tournaments within the first 12 years of opening, including the PGA Championship in 2027, which will be the first major championship in Texas in over 50 years.

Additional golf offerings include the PGA District, home to The Swing (a 10-hole par-3 course), The Dance Floor (a 2-acre putting experience), and a State-of-the-Art PGA Coaching Center.

This PGA District offers dining, shopping, and outdoor entertainment ideal for live performances and special events.

Dallas' pedestrian-friendly Uptown area is chock full of restaurants, which can often make choosing the best one a daunting task. On this walking tour, your guide introduces you to some of the most popular eateries. Sample a variety of dishes and a dessert while also learning a bit about the city's history and landmarks in the West Village and beyond. Plus, exploring the area on foot gives a more intimate glimpse into the city.

Generous tastings - enough for a full meal including dessert. 

The tour includes:

-Vintage trolley ride (subject to availability)
-VIP access to Trolley Barn (subject to availability)

5-course Walking Food Tour in Dallas History + Cocktail optional

Explore two of the city's most historic neighborhoods, now including the Bishop Arts District, a lively enclave known for its rich history, thriving small businesses, and award-winning restaurants. Meet local artisans whose creations breathe life into Dallas' heritage and savor 5 authentic international cuisines, with gluten-free and vegetarian options available at every stop.

As the day unfolds, let the rhythms of music fill the air, reminding you that in Dallas, every note is a testament to unity in diversity. Whether you're joining a group or booking a private tour for a more personalized experience, this immersive journey through the soul of Dallas promises unforgettable flavors, stories, and connections.

Add Some Flavor:

Want a cocktail (or two) along the way? Our drink package is offered with no hefty markup, just enough to keep it flowing and cover our costs. Elevate your experience, not your bill.

*Portions are large, so come hungry!

DINING

Perry’s Steakhouse & Grille

Perry's excels at the unexpected. Our standout style impresses from start to finish with table side carvings and exquisite celebratory touches. Extraordinary service professionals uphold our tradition of excellence, creating a rare experience.

Here, steakhouse mainstays are enhanced to the finest detail. Perry's prime USDA-aged steaks are of unparalleled quality, with exceptional marbling for the best texture. And on our menu, you'll find your favorite additions — from Oscar style to Bacon Marmalade & Bleu to lobster tail halves — for quintessential steakhouse dining that's well done every time.

Musume at The Star

Musume at The Star in Frisco is where modern Japanese dining meets Texas sophistication. With sleek interiors, handcrafted sushi, and cocktails that impress, it’s the go-to destination for elevated nights out, unforgettable celebrations, or stylish dinners and drinks.

The menu is a bold celebration of Japanese cuisine with a modern twist—featuring expertly crafted nigiri, sashimi, signature rolls like the Yuzu Roll, and inventive hot dishes including Miso Black Cod, A5 Japanese Wagyu, Five-Spice Duck Leg Confit, and Crispy Lobster Fried Rice. Every plate strikes a perfect balance of artistry, flavor, and premium ingredients.

Home to the largest sake collection in North America and Dallas-Fort Worth's top Japanese whiskey selections, Musume also offers a curated beverage program to match its culinary excellence.

Think zen lighting, lush moss walls, a serene tatami room, and two show-stopping bar designs. Whether you're planning a night out or a private event, Musume delivers refined hospitality in a space that’s as stunning as the food.

III Forks

III Forks serves the ultimate in Texas French cuisine. III Forks is a restaurant that has recreated the grandiose lifestyle experienced by Texans who believed that fine dining was a perfect combination of great food, great service, great atmosphere and great music spent with the ones you love. III Forks makes each and every special event memorable.

Hutchins Barbeque

The Best in DFW awards highlight top North Texas businesses across eight major categories and 116 subcategories, showcasing the region’s favorite destinations for dining, entertainment, home services, and more. In 2025, Hutchins BBQ earned the most total votes and claimed Gold for Best BBQ.

Salute Italian Restaurant Frisco

A family-owned Italian restaurant known for authentic dishes, family recipes, and an Italy-inspired atmosphere, serving handmade pastas, seafood, steaks, and classic Italian entrees in a modern yet warm setting with craft cocktails. The owners focus on fresh ingredients and hospitality, offering a taste of Italian street dining with dishes like Baked Lasagna, Chicken Parmesan, and fresh seafood, aiming to provide a memorable experience

La Hacienda Ranch

From The World’s First Frozen Margarita Machine to transforming Texas Ranch Grilling, innovation has always been at home in our kitchen. It continues today with our custom-designed log fired grills. Using sweet mesquite wood logs, they burn hotter and faster than conventional grills, giving our fire-roasted salsa, fajitas and seafood incredible flavor.

LOUNGES

Snowbird Cocktail Lounge & Kitchen

An upscale venue like Snowbird Cocktail Lounge & Kitchen is a perfect place to experience a vibrant atmosphere and have a good time while enjoying the combination of delicious cuisine with artisanal drinks.

Sidecar Social Frisco

We made this 20,000 square foot experience for you. Down to chill? Kick back and relax with your four-legged friend on our all-seasons patio. Big game? Skip your usual sports bar and never miss a second of the action on massive 18-foot TVs. Feeling brave? Line up for pop-a-shot or karaoke it out with the live band.

Bottled in Bond Cocktail Parlour & Kitchen +
The Parlour Lounge

No one likes rules and regulations but we’re allowed to enjoy great whiskey today thanks to the Bottled in Bond Act of 1897.

To be labeled as Bottled-in-Bond or Bonded, the liquor must be the product of one distillation season (January to December) and one distiller at one distillery. This very Act is the foundation behind the concept for our Cocktail Parlour & Kitchen allowing people to experience the thriving era of craft cocktails and American Whiskey in a unique atmosphere.

SHOPPING

NorthPark Center

NorthPark Center is the preeminent shopping center in the Southwest and one of the finest shopping experiences in the world with more than 200 stores and restaurants, including more than 60 market exclusives. Anchored by Neiman Marcus, Nordstrom, Macy's, and Dillard's, NorthPark offers an unparalleled collection of luxury boutiques set amid internationally acclaimed 20th and 21st century art, award-winning architecture, and extraordinary landscaping-as well as a

1.4-acre garden, CenterPark, and a state-of-the-art movie theatre, AMC NorthPark

NorthPark consistently ranks as one of the top five performing shopping centers in the United States and is North Texas' number one visitor destination.